We have some information that may help you make a decision if a vehicle wrap is right for your business or your customers. Let’s assume a wrap costs $3000 (which typically it costs less for the average sized vehicle) and assume that the customer will keep the wrap on their vehicle for the full warranty period of 5 years. (For arguments sake we will assume most business owners only lease the vehicle for 4 years).....
So, now we have a cost of $3k and a time frame of 4 years. The average vehicle in a major metro area will have over 700,000 impressions per month. So now what we do is calculate the monthly cost of your wrap based on the numbers…..$62.50! Keep in mind the other benefit factors of a wrap: the retention rate of this medium is extremely high. Many people will remember a wrap much more than any other form of outdoor advertising.
We often challenge anyone to find an advertising medium at $63/month that can compete. Most people can’t even advertise in the classified section of a newspaper for that amount! Even if they did, what is the circulation of that paper? Is it targeted to your specific area? No way!
Think about this: For the price of a cup of coffee you can be advertising, targeted mind you, to literally thousand of people per day!
Another fact to consider: Fuel costs are at all time highs. Whether you realize it or not, you are ALREADY paying for advertising using your vehicle. If you do not have a wrap on your vehicle you are actually burning money as you drive. Capitalize on your company vehicle or fleets by maximizing return on capital that you are already spending on fuel consumption.
Keep in mind is that this type of advertising is not like radio, print, or television. It cannot be turned off or simply change the channel! Many of our wrap clients also take advantage of their wraps in areas that traditionally cost huge sums of money. Such venues are at trade shows, conventions, and grand openings. Many times an advertiser will have to get on a list well in advance to advertise at a premier event or location. Example: lets say you want to advertise in Times Square New York. Most people can’t even imagine the cost! A wrap owners dream, you just drive down right through it anytime you want!
Here are some numbers for you.
- Vehicle signage garners about 8.4 million impressions in a 12-month period.
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one post card mailer.
- Seven city buses get 600,000 impressions in two months.
- Billboards get 700,000 impressions in one month.
Check out our WRAPS GALLERY online and see some of our customers that have discovered the power of wraps!
Traditional Vs. Innovative
Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of North Americans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of $15,000 for just one year. In that common approach, you have to wait for someone to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential client will choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages, whereas with mobile advertising, Vehicle wraps deliver the information in a unique way to your target audience. Vehicle advertising reaches everyone without discrimination. With a price tag ranging from $2,500-$5,000. Ads On Wheels, Inc makes it very cost effective to achieve the high impact a vehicle wrap has to offer.
Static Advertising Vs. Mobile Vehicle Wrap
Information from 3M tells us that "research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.
In the recent trial using a Seiko ad created with Scotchprint® Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.
"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do," said Bob Swanson, advertising manager, Seiko. "If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating.”
What is a “Vehicle Wrap”? Who is using them and do they work?