Looking for new customers? Every considered getting a sidewalk sign? Most small business owners overlook the power of a simple sidewalk sign. It is the most effective yet least expensive form of advertising there is. Yes, radio is great and yes, newspaper is great. But neither one of them will give you the impact that a sidewalk sign will.
I a sure hundreds, maybe even thousands of people pass by your business every single day and never even notice its there. Put a sidewalk sign up advertsing a few deals and the traffic to your store will increase. Most people don't stop because they don't have a reason to. Give them a reason. Advertise a great deal on your sidewalk sign that no one can resist.
People will stop and some of them will spend money. These are people who probably wouldn't stop otherwise. Meaning they are stopping on impulse.
Impulse buys are the best buys. When people buy on impulse they almost always spend way more money then they would had they planned the stop.Radio and newspaper can't produce impulse buys in this way. There is nothing like on location advertising. People will forget what they read in the newspaper and they will probably forget what they heard on the radio. But when a deal is being advertised right in front of their face as they pass by, it will entice them to stop. Once you have them in the door, its up to you to keep them there. Make sure you have the best deals and you will make money.
Put a Sidewalk Sign in Front of Your Small Business to Attract New Customers