There are many types of in-store POP advertising displays that companies can utilize, such as custom floor mats, logo floor decals, customized shelf talkers, shelf danglers, mobiles and product displays. Thecustom floor mats & counter mat is usually displayed at the point of purchase in a retail floor mats or department store. We have all seen the counter mat at the local auto parts store, or electric supply company when we’re paying for the merchandise. Why do manufactures of products use the custom counter mats to advertise their products at the register?
To most of us if we have not purchased the product advertised by the counter mat it seems to the buyer to little too late. It only seems that way. Advertising is not only asking the consumer to buy the advertised product, but the intent is to build brand awareness.
How many of us when we visit a grocery store to buy a product to blow our nose say we are going to purchase a box of Kleenex and not tissues. The company that manufactures Kleenex has done such a good job of identifying their brand of tissues that the brand name has become the generic term for the product.
The companies that manufacture these products have done such a suburb job of brand building that each brand name becomes synonymous with the product they produce. If we visit a retail store to buy ketchup we usually buy the Heinz brand. The same is true if we go to the store to purchase jarred peanuts we usually leave with a jar of Planters. We blow our noses with Kleenex not paper tissues.
How was this accomplished by these businesses, advertising, advertising, and then even more advertising? Advertising in any and all venues, such as; TV, radio, custom POP Displays industry magazines and newspaper, personalized banners, decals, product labels, p.o.p. floor decals, and shelf strips, shelf danglers, and personalized counter mats where possible.
So why do manufacturers use custom counter mats as a point of purchase display ? It’s just one part of a company's build branding campaign. Since promotional advertising is subliminal it takes constant POP advertising to build the consumers awareness that a brand is synonymous with a particular product or service.
Custom counter mats are used, in the construction trade, national manufacturing companies, electrical contractor outlets, hobby & lighting stores, auto-part store and many other business venues that have a sales counter.