Advertising, in today's world, is a whole new industry which is fast-growing and has achieved monumental popularity and success. There have been astounding advances in this field. As and when technology has developed, advertising and its techniques have also improved. Gone are the days of pamphlets and billboards, the 21st century welcomes the era of digital signage with open arms. Digital signage is a new trend in advertising in the form of an electric display. It has replaced the billboards by LCD, LED plasma displays, or projected images, which can be found in public areas like corporate building, retail show rooms, malls, important city junctions etc.
Digital signage displays messages, advertisements, slogans etc. It is mostly controlled by basic personal computers through a variety of proprietary software programs, which is quite cost effective. Advertising agencies charge a bomb to display an ad in this cutting edge technology. It is quite advantageous as the content can be easily exchanged; supports animations, signs can adapt to the context and audience, and can even be interactive. It's like watching a giant TV, specialized only for advertisements, on the road! They are more effective than billboards or other static signs. Digital signage has many different purposes to it. Some of the most common applications are:
This type of advertising is referred to as outdoor advertising.
The success rate it has shown has exceeded the results seen by the effect of billboards. Gone are the days where billboards needed to be changed manually, these days' messages and ads can be changed like flipping channels when you watch TV. By the success rate it has displayed, the use of digital signage by outdoor advertising, it is clear that both are here to stay.