Advertising Postcard - Low-Tech Marketing

in Advertising

It is a great alternative to the high-tech acvertising medium like Web advertising, email or others if you market your products or services through advertising postcards. If you want to find a low-cost means to advertise and bring awareness of your company's existence at the same time, advertising postcards is a wise choice. An advertising postcard is sales tool easily implemented, which does not cost too much money. It is a great way to market your products and services through the old-fashioned postcard. This kind of marketing medium takes you practically nothing compared to the tech fad marketing tools.


When you first start your business, for example, you may start a school for piano lessons, it would be a good start to use advertising postcards to get your business on footing. You may find to your surprise that you have made a considerable progress in finding a number of students interested in having piano lessons. As time goes by, and you carry on with your advertising in the same way, you will find yourself hiring a piano teacher to support the inflow of students. Advertising postcards are useful medium for your business to grow, besides yellow page listings.


Many of the companies have found great results by simply using postcards for advertising. Companies selling software packages have found good business through postcard marketing. Postcard marketing has three main advantages:


- It is easier to read the marketing messages on a postcard at a glance than to open an envelope and look at the letter carrying the information related to your products or services.

- Postcards are considered to be less intrusive than email, and in present days have less competition.

- Unlike emails, postcards could have specific images of any color, gloss or size depending upon the size of the postcard.


There are several mediums available for marketing your products, for example, television, radio, newspapers, and the list can go on and on. As for Television or Radio, the viewers or listeners can quickly change channels in order to avoid the commercial breaks and your marketing effort and money could be a waste. As far as advertising in Newspapers is concerned, the circulation might drop anytime, at times dramatically, and this could be for various reasons. In summing up your marketing efforts through these mediums, it is impossible to ensure that the information that you are trying to convey would reach the targetted audience.


On the other hand, marketing through advertising postcards guarantee that it would reach the recipients, and the contents would be seen immediately. In this way the chances of your product being sold increases in many folds. Advertising post cards allow a greater exposure to your services or products to general as well as targetted audiences, and it is one of the most effective low-cost marketing tools. It is a way to send your marketing information to people in the most economical way, creating greater business impact for you.


Advertising postcards could be used as direct mail, carrying the information relating to your products or services. It is a great way to make people aware of the existence of your company and the products that you are dealing with. These postcards can be delivered to your targetted prospects which are fit for a certain demographic or customer segment, informing them about what you have to offer.


Advertising postcard has the biggest advantage over printed forms, in which the contents are instantly noticed grabbing the immediate attention of the recipient. In the other types, there could be the necessity of an envelope to be opened and the form unfolded before being read.


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Sam Kelly has 2 articles online

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Advertising Postcard - Low-Tech Marketing

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This article was published on 2010/03/25